Apothecary by revel

Apothecary by Revel was a thoughtful expansion of an existing brand into a new category. CBD wellness. The challenge was to build a sub-brand that felt aligned with Revel’s identity while also carving out its own grounded, earthy personality. I selected materials like frosted glass jars and bamboo lids to evoke a sense of calm, care, and connection to nature. For the logo, I wanted to bridge the gap between the parent brand and this new, botanical offering, so I wove together organic forms with clean, contemporary typography to create a mark that feels both rooted and elevated. This project was all about subtle transformation by adding depth, texture, and calm to an already strong brand foundation.

deliverables // logo suite. printed items // packaging concept.