Studio Sourdos is a freelance design studio specializing in bold branding, thoughtful storytelling, and visually striking creative work. Whether crafting full brand identities, designing packaging that pops, or creating cohesive digital assets, we help small businesses, creatives, and dreamers bring their visions to life. Every project is rooted in strong design thinking and an eye for beauty, with a process that’s as collaborative as it is creative.
Studio Sourdos is a vibrant homage to my Greek heritage, infused with the spirit of my ancestors who journeyed from the blue shores of Greece to the bustling streets of Philadelphia. Inspired by the crisp whites and radiant blues that paint the landscapes of Greece, Studio Sourdos’s brand identity embodies the timeless beauty and artistic legacy passed down through generations.
Rooted in the legacy of my great grandfather, Evangelos Stergin Sourdos, who ventured to America in 1901, Studio Sourdos pays homage to his courage and determination. It was his son, Nicholas Stergin, my beloved pappoú, who fueled my passion for artistry through his work as a print and layout artist in Philadelphia. It is with profound respect and admiration for my lineage that I proudly present Studio Sourdos, a tribute to the enduring creativity and spirit of my ancestors.
about Studio sourdos
What We Do
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Branding & Identity
Your brand is more than just a logo—it’s a whole world. We create visual identities that are rooted in strategy and rich with personality. From logos and color palettes to typography and brand guidelines, we help you build a foundation that’s both beautiful and built to grow.
Includes:
• Logo suite
• Color & type systems
• Brand voice & tone guidance
• Custom brand assets
• Visual brand guidelines -
Creative Strategy & Copywriting
Design is only half the story. We also help craft the words and creative direction that make your visuals sing. Whether it’s a campaign, a brand tagline, or a whole email series, we help you say the right thing in a voice that’s unmistakably yours.
Includes:
• Brand story & messaging
• Tagline and naming support
• Email welcome flows
• Campaign concepts
• Art direction + copy guidance -
Digital & Web
We bring your brand to life online through eye-catching, easy-to-navigate web and digital design. From refreshed homepages to launch-ready web graphics, we help you show up with clarity, style, and cohesion across all platforms.
Includes:
• Website homepage design
• Landing pages & banners
• Social media templates
• Email marketing design
• Art direction for digital launches -
Packaging Design
We design packaging that makes people stop and stare. Whether it’s skincare, wellness, food, or lifestyle products, our packaging balances form and function—delivering your brand’s story at a glance and on every shelf.
Includes:
• Label + box design
• Mockups and dielines
• Material and print recommendations
• Product suites or single SKUs
• Shelf and social-friendly visuals
The Branding Suites
Designed for business owners working with a tighter budget, this branding suite covers all the essentials to help you launch with confidence. From day one, I’ll collaborate with you to shape a visual direction and create a well-crafted logo that captures the essence of your brand. Once the foundation is set, I’ll develop a cohesive color palette and typography guidelines to establish a recognizable look and feel. The final step is a clear, easy-to-follow style guide — outlining how to apply your brand elements consistently across platforms for a polished and professional presence.
An all-inclusive package designed to bring your brand to life. I’ll craft a suite of visually striking assets — from business cards and swing tags to social media templates and more — all tailored to captivate your audience and leave a lasting impression. The Deluxe Branding Suite also includes comprehensive brand guidelines, giving you the tools to maintain a consistent and cohesive presence across every platform.
Graphic Design & Creative Strategy
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Creative Strategy & Copywriting
Design is powerful—but paired with the right words, it becomes magnetic. We dive deep into the heart of your brand to develop creative direction that resonates with your audience and tells a clear, compelling story. From naming and brand taglines to tone-of-voice guides, website copy, and campaign messaging, we build narratives that connect emotionally and convert effortlessly.
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Digital & Web
Your brand deserves a digital home that’s both beautiful and intuitive. From custom website design to scroll-stopping social media assets, we craft visuals that feel seamless, user-focused, and unmistakably you. Whether you're launching an e-commerce shop, need a portfolio site, or want email graphics that convert, we create cohesive digital experiences that bring your brand to life across every screen.
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Package Design
We believe packaging should be just as thoughtful as the product inside. We design with shelf impact and storytelling in mind. Think tactile finishes, bold branding, eye-catching visuals, and supporting elements like hangtags, inserts, or custom cards—pieces that elevate your packaging and give your brand an extra spark. We bring your product to life, from first glance to unboxing experience.
At Studio Sourdos, we pour our artistic souls into crafting designs that breathe life into your brand. Whether you’re building from the ground up or giving new shape to something long-standing, we believe every detail should tell your story with clarity and heart.
Frequently asked questions
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I specialize in branding, packaging, web design, and marketing materials. This includes logo design, brand identity systems, social media assets, print collateral, and digital content. If you’re not sure whether your project fits, just ask—I’m happy to chat!
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Every project begins with a discovery phase where I learn about your business, goals, and audience. From there, I’ll provide concepts, collaborate with you on revisions, and deliver final files that are ready for print or web. My process is collaborative, thoughtful, and built to get you results you love.
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Timelines vary based on the scope, but a typical branding project takes 2–4 weeks. Smaller projects (like a flyer or social post template) may only take a few days. I’ll provide a clear timeline at the start so you know exactly what to expect.
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Pricing depends on the project scope. I offer both flat-rate packages for common projects (like logo design or brand kits) and hourly options for ongoing work. After we chat about your needs, I’ll send a customized quote that outlines everything.
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Yes! I typically require a 50% deposit to begin, with the remainder due upon project completion. For larger projects, I’m happy to split payments into multiple milestones to make things manageable.
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You’ll receive all the finalized files you need, including vector formats (like .AI and .EPS), high-res PNGs and JPGs, and print-ready PDFs. I’ll also provide brand guidelines if we’re working on a full identity project, so you know exactly how to use everything.
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I offer a round of revisions at the end of most projects to make sure everything’s just right. If you need additional edits or ongoing design support afterward, I can offer that as hourly or retainer work.
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Yes! Most of my clients are remote, and we collaborate smoothly via email, video calls, and shared documents. No matter where you’re located, we can create something amazing together.
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Absolutely. Whether you need social templates, packaging, a refreshed website, or marketing materials, I can build on your existing brand and help it grow with consistency and creativity.
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I bring not only strong visual design but also strategic thinking to every project. I’m not just creating something pretty—I’m creating something that tells your story, connects with your audience, and supports your business goals. Plus, I make the process fun, collaborative, and stress-free.