Mokee beauty

Mokee Beauty challenged me to push the boundaries of typical beauty branding. Instead of soft neutrals or minimal packaging, I used bold, vibrant color choices that stand out in a sea of sameness. The brand needed to feel fun, expressive, and self-assured, so I built a visual system that radiates confidence. One of my favorite design choices was pulling a letterform from the logo to create a repeating brand pattern, giving the identity added depth and versatility while maintaining a strong sense of cohesion. Every element was created to celebrate individuality and boldness, giving Mokee a distinctive edge that feels fresh and fearless in the beauty space.

deliverables // branding package including logo suite, brand pattern & color palette. printed items // packaging